Target Market
Sex: Female
Race: C/Asian/H/Af. Amer.
Education: Some College
Age: 22-38
Income: $50-80K
Marital Status: Married w/ Children
Browser: Internet Explorer, Firefox
Speed: Broadband
Res: 800 x 60
OS: Windows XP or Vista
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User Profiles
Sue Jones is a mom in her late twenties. After she drops her two kids off at school in the morning, she meets her two friends for coffee before heading to her part-time job. She enjoys her time with her friends over coffee and likes a low-key, welcoming atmosphere. She comes home to her husband and children after work and makes dinner for them. In the evening they all do an activity together then go to bed.
Jennifer Smith is a single woman with a high level job. She works a lot and prides herself on a job well done. She lives in a nicer apartment in North Austin and has a dog that she walks frequently and takes to the park on Saturday every week. Jennifer reads and watches TV in her spare time, when not playing with her dog.
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Creative Brief
Overview: This website will be informative and welcoming. It will make people want to try our coffee because they feel that they can be confortable and enjoy it.
Objective: That when a person sees our website, they will want to visit out store.
Audience: Young - Middle Aged Women and Young Men.
Tone: Earthy and welcoming. Warm colors and nature elements.
Message: Our coffee is the best there is.
Tech Requirements: A recently updated browser. IE or firefox.
The creative brief is too "brief." It should be around a page in length. The User Profiles should have Name: and Income:.
ReplyDeleteGreat job overall.